Ureki’s magnetic black sands in Georgia: sand therapy, benefits and cautions

What draws travelers to the beach in the village of Ureki in Georgia—and prompts them to literally bury themselves in black sand? At first, the idea sounds odd, yet there’s a remarkable story behind the ritual. The resort’s distinctive sands have properties that help improve health and overall well-being. But how can ordinary sand have such an effect?

Magnetiti Beach, stretching along the Black Sea coast, stands out for its black sands that contain the mineral magnetite. Thanks to it, the sand emits a faint magnetic field. The effect is the outcome of natural processes unfolding over thousands of years: volcanic rocks broke down, their particles accumulated on the shoreline, and this unusual beach took shape.

As far back as the Soviet era, workers who extracted the sand noticed they felt better after handling it. Researchers later determined that the sand’s magnetic field improves blood circulation and supports the body’s recovery. Visitors come seeking relief from joint pain, muscle tension, and to regain a sense of lightness. The local sand seems purpose-built by nature for unwinding and renewal.

The main wellness practice on Ureki’s shore is the so‑called sand therapy: a person is covered with sun‑warmed sand. The heat helps muscles relax, while the magnetic field supports the body’s natural processes. Many visitors say that after just a few days by the beach they feel a surge of energy and an overall lift.

That said, the procedure isn’t for everyone. People with serious conditions or specific contraindications should seek medical advice before making the trip.

Ureki’s appeal isn’t limited to its magnetic sands. The resort is fringed by dense pine forests that create clean, fresh air rich in beneficial compounds. Paired with the sea breeze, it makes for an environment primed for rest and recovery.

For all its natural advantages, Ureki is still a modest resort. The off‑season is quiet, and the infrastructure has room to grow. Even so, its popularity has been climbing year after year.

Ureki’s magnetic sands are more than a beach destination; they’re a rare place where nature itself lends a hand to well‑being. It’s a spot to switch off and, for some, to feel better in the process. Little wonder more and more people are choosing Ureki for a reset and restoration.